Google search trends and open water swimming

Google search trends and open water swimming

Google has a fun tool that lets you visualize trends in search queries submitted by its users. Google is often the first place people go to find out more about a given topic, so it’s a powerful measure of the public’s “interest” in that topic. Below are a few Google Trends graphs related to open water swimming.

Is open water swimming “growing”? 

search term: “open water swimming”

Some observations:

  • Interest in open water swimming is highly cyclical, with summer peaks and winter troughs. (Obviously.)
  • Two big “spikes” corresponding to the Olympic Games in 2008 and 2012.
  • Aside from the seasonal cycles and Olympic spikes, the peaks and troughs do seem to rising slightly over time.

What about two sub-genres of open water swimming: marathon swimming and triathlon swimming?
search terms: “marathon swim” (blue) vs. “triathlon swim”

As expected, triathlon swimming is consistently bigger than marathon swimming. One exception: the surge of interest associated with the London Olympic 10K marathon swim.


What about the Triple Crown events: English Channel, Catalina Channel, and the Manhattan Island Marathon Swim?

search terms: “english channel” swim (blue) vs.


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