Maxim Sports Nutrition products, after more than 20 years in Europe and Canada, are now available in the United States. The three core products with unique formulations (available online from Maxim Sports Nutrition USA include Maxim Carbo Loader, Maxim Hypotonic Sports Drink, and Maxim Hydration Tablets.

• Maxim Carbo Loader is "the fuel of the English Channel" and is an ideal carbohydrate mix with maltodextrin, vitamin C and vitamin E that can be used before or during endurance races or training days. It has been the most recognized sports nutrition brand for channel swimmers.

• Maxim Hypotonic Sports Drink has a unique blend of carbohydrates, vitamins, and minerals to provide the body with consistent and sustained energy while giving cells the nutrients needed for extended training and race days. This single nutritional source in three amazing flavors provides key ingredients for performance so there is no need for additional electrolytes. It has been used by endurance athletes around the world.

• Maxim Hydration Tablets contain carbohydrates, sodium, potassium, and magnesium to keep you properly hydrated during training or racing that lasts less than two hours.

Maxim is known as the original sports nutrition brand since it was the first company to develop an energy powder drink (Maxim Carbo Loader). All of the Maxim products contain European grade of non-GMO maltodextrin, a glucose polymer that allows for easy digestion, rapid absorption, and sustained energy. Maxim Carbo Loader has a neutral flavor while Maxim Hypotonic Sports Drink and Maxim Hydration Tablets are available in a variety of great tasting flavors. All products are also gluten free.

Join legends of open water swimming like Craig Lenning, Hall of Fame swimmer Anne Cleveland, and so many others who will only use Maxim Sports Nutrition for their swims. Check out the Maxim website: and feel free to email with any questions or comments.


  • edited August 15
    Admin note: This is a sponsored commercial posting, which we are allowing Maxim to post in exception to our typical policies, because of its relevance and usefulness to the community (at least in the US).

    Feel free to ask any questions about the product through this thread; a Maxim representative will be monitoring it.
  • I guess I'd ask the question that's struck so many of us here in Ireland and the UK. Before Maxim has become available in the US, it seems to have disappeared in Europe. I'm not aware of anyone being able to find since 2012. Can someone from Maxim explain the European availability difficulties and anywhere it can be found in the Uk or Ireland?
  • edited August 15
    Donal that's not the case.
    They told me that they ship all over the world. - Cold, wind, waves, sunburn, currents, jellyfish and flotsam! Hop in and join the fun!
  • Hi, I'd like to know what type of maltodextrin is used in the "Carbo Loader" (dextrose equivalent of 6, 12, 19 or ...?). Thanks!
  • - Cold, wind, waves, sunburn, currents, jellyfish and flotsam! Hop in and join the fun!
  • I'm not a scientist, but I've done some 'research' using my own body as my laboratory. During my days as a marathon swimmer, Maxim was my go-to feed. I discovered it during my first English Channel swim when my escort pilot shared some of his stash with me. I felt great during my swim and wanted to know what it was I had been drinking and how to get some of it. Maxim agreed with my stomach and gave me an even supply of energy throughout my swims... even fueling me through that second leg of my two-way.

    I highly recommend doing your feed research during your long training swims and see which products work best for you and your metabolism. Yes, use your own body as your laboratory in your training, so on game day all you have to do is get and do it.
  • @Niek, thanks.

    I and others would still like to know about the availability of Maxim most especially in the UK. It was as @Anne points out, heavily used in Dover, Freda fed her training swimmers on it until recently when it became impossible to find. There area lot of people who would like to know the answer to this question.
  • I would be interested to know how to source Maxim in the UK. I'm referring to the Maxim "Carbo Loader" formerly known as "Energy Mix", not the Hypotonic Sports Drink which is an entirely different product.

    When I first started training in Dover, Maxim was the standard feed on the beach. Freda had supplies of it for swimmers and it was also easy to buy online in the 2kg tubs. It was also the standard feed on Swimtrek Long Distance Week. Then, in a puff of smoke at the end of 2011, it seemed to just disappear. I know that it is possible to source it occasionally online in the pricier 500g tubs or old stock via eBay, but there doesn't seem to be a steady supply of it any longer. Maybe there isn't a demand for the "Carbo Loader" product other than for Channel swimmers. I know that it is possible to buy it overseas. e.g. on the link provided by @Niek but I don't really want to pay overseas postage when I used to be able to get it in the UK and given that there are alternative products available for purchase in the UK.

    After it became difficult to source the Maxim Carbo Loader, then in 2012 and 2013 we were fed Vyomax Maxi on the beach which is easily obtainable in the UK in large quantities. I can tolerate Maxim Carbo Loader far better than Maxi and I know others who have the same anecdote. I guess that Maxi has a different DE to Maxim Carbo Loader - but I can't find this information for either product.

    So, if @maximsportsnutrition is (still) reading, please can we have the Maxim Carbo Loader back in the UK in the 2kg tubs?
  • @maximsportsnutrition another question I'd have is what are the differences between Hypotonic Sports Drink your marketing in the USA versus the "Carbo Loader" that @zoesadler describes? Based on what I've read in the past the reason the "Carbo Loader" was so desired by channel swimmers isn't didn't have other "sports" ingredients that may cause digestive issues.
  • edited August 18
    I have notified the Maxim USA folks that there are questions awaiting their answer; hopefully they understand it's in their interest to be open and interactive here.

    I actually have a question too. My girlfriend (an OW swimmer, but that's incidental) has celiac disease, meaning she cannot consume gluten, or even any food produced in the same facility with gluten-containing products.

    Is Maxim gluten-free? If so, is it produced in a dedicated gluten-free facility?

  • edited August 18
    Another question:

    Is the Maxim now being sold in the USA the exact same product that was previously sold in Europe?
  • I do not know if it's the EXACT same, but from looking at the containers, I think so , as the language is written in UK English, not US English and #2- it had to pass through customs. As to whether or not it is produced in a dedicated gluten free facility... I will have to research. I do not know.
    I love swimming
  • edited August 19
    Maxim Sports Nutrition is the exact same product as in Europe so it has the non-GMO European grade of Maltodextrin, it is pharmaceutical grade production and gluten free.

    The Carbo Loader is what has been used for many years in the channel.

    The newest product Hypotonic Sports drink is the same brilliant maltodextrin (carbs) found in Maxim Carbo Loader but, has 25 of the essential vitamins and minerals your body also needs and comes in 3 great tasting flavors so - no more mixing.

    To boost your carbs you can mix the two and also make to your taste/ sweetness liking.
  • Is Maxim gluten-free? Yes

    We use both wheat and maize as source of maltodextrin, however it is confirmed that it is GLUTEN FREE conform <20 ppm/ds, as it complies with the requirements for the 'gluten-free' labelling of foods in Codex Standard 118-1979 (rev. 2008) and in Commission Regulation (EC) N° 41/2009

    Maxim is it produced in a dedicated gluten-free facility
  • edited August 19
    We are obtaining the UK distributor name from headquarters and will post it asap. Thank you.
  • edited August 19
    I used Carbo Loader for my English Channel swim back in 2003. Since then, the Hypotonic Sports Drink was developed and I now use both products for swimming, Ironman triathlons (all distances), and aquabike events.

    The Carbo Loader has been great to "top up" my fuel in the morning before training or racing (with scoops in my oatmeal and orange juice or coffee). This has 58g of carbohydrate (maltodextrin) in each serving (3 scoops) with vitamin C and vitamin E.

    I use the Hypotonic Sports Drink during my training or racing which has 54g of carbohydrate (maltodextrin) per serving and many more vitamins (including lots of B vitamins for great energy!) and minerals including sodium, potassium, magnesium. This has been a single nutrition source for me during training and racing. The website has scientific benefit wheels for each product which helps describe what is in each of the products and the benefits of these ingredients. I hope you find that information helpful!
  • I take it you work for the company?
  • This is to advise you that the Dextrose equivalent to maltodextrin is 19-20 for sport drinks. I hope this helps you Jacque. Thank you
  • BTW- Maxim Sports Nutrition will be co-sponsoring the Swim Around Charleston on Sept 21. We hope to see you there!
  • The distributors in the USA are:
    Maxim Sports Nutrition USA

    The distributor in England is:
    Energy Sports UK
    Owner: Steve Perrins
  • A quick google search came up with the website

  • @maximsportsnutrition (& @gregoc) Thanks.

    The only size available is 500gr which some people have found. To purchase what was previously available in single 2kg tubs will increase the cost over the bulk size by 50%. No-one I know bought the 500g tub, it was just too small and too expensive.

    I spoke with Steve Perrins the UK distributor:

    We have been selling Maxim for many years but we now are the distributors of Maxim in the UK since early last year.

    The 2kg tubs of Carb Loader were our best selling product but Maxim stopped producing them in Europe which is why we sell the 500g tins, unfortunately the UK Government decided to include VAT on sports nutrition late 2012 so hence it is a little more expensive.

    I have added a 4 x 500g Carb Loader product (total weight 2kg) and reduced the cost to £23 which should bring it in-line with the old 2kg tub.

    I will speak to Maxim again about the 2kg tubs but in the meantime I hope the new pricing and 4 pack of carb loader will be of interest for the marathon swimmers
  • Thank you so much @loneswimmer Very helpful.

    I've known for ages that energysports were the UK distributor, but it was far pricier pro-rata in the 500g tubs compared to the 2kg tubs. I also used to be able to buy it in the high street at Holland & Barrett, which was nice and convenient, but it's no longer sold in shops.

    A good result and thank you to energysportsuk for taking the comments on board.
  • Credit goes to Damien The MyrtleVillian, the other Cork swimmers, who discussed the price with Steve Perrins, and Steve who listened and responded quickly.
  • Hello warmwater...I actually don't work for the company, but have provided some voluntary hours to get Maxim to the United States. I had been ordering Maxim from other countries and wanted to help get it here for myself and fellow athletes. I am glad to see that those in the UK are also able to more easily get it in the quantity they need.
  • The Maxim team will be exhibiting and participating at Kathleen Wilson's Swim around Charleston on September 21 if you want to meet us there.
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