New MSF Logo Design
evmo
SydneyAdmin
I recently solicited some design concepts for a new MSF logo, and have narrowed it down to three that feel pretty close (again, these are concepts, not final products).
Thoughts on these? What do you like, not like? Ideas for improvement?
If you have no particular ideas or thoughts but want to express a preference, I encourage you to use the 'like' button
Concept #1
Thoughts on these? What do you like, not like? Ideas for improvement?
If you have no particular ideas or thoughts but want to express a preference, I encourage you to use the 'like' button
Concept #1
Comments
Excellence is born of preparation, dedication, focus and tenacity; compromise on any of these and you become average.
3 also gets my like if/when the boat sinks.
I like 1 for its simplicity and the fact that MSF is spelled out, but I prefer the waves/swimmer of 2 then 3 better.
Thanks @evmo. Looking forward to seeing this on products soon.
We're all just carbon, water, starlight, oxygen and dreams
I'm glad I posted this thread, because to be honest my favorite prototype was #1... an opinion shared by apparently nobody else except @cold_water_zen!
It reminds me of an old-school patch... and we are a decidedly old-school crowd! Anyone else for #1??
#3 has a shark
It is showing all the above designs as elliptical (longer in the vertical axis)
and with this new view, I like #1 the best.
The well defined border satisfies my sense of order in the world.
Color-wise, I prefer the greyer blues of 2&3
...anything worth doing is worth overdoing.
Nanaimo Ocean Swim - http://www.viendurance.net/nanaimo-ocean-swim/
I see @Niek beat me to it and I like his over all the others.
If I were a bit more computer savvy , I'd figure out how to post a screenshot of the elliptical deformities as they appear on my office computer.... I think it's a game changer.
I’ll figure something out when I get to work in the morning.
...anything worth doing is worth overdoing.
With number two, I could see some people thinking the dot is the sun/moon, and not the swimmer's head.
Nice job on all the concepts!
Stop me if you've heard this one...
A grasshopper walks into a bar...
https://elainekhowley.com/
...anything worth doing is worth overdoing.
...anything worth doing is worth overdoing.
Also, if the one under the "swimmer" weren't there (but the other was and it was repeated more distinctly at both ends of the "water") then the "figure" of the swimmer would pop out more.
Or even if it came to the right a bit so that it inferred a second arm...
David_Barra,
Can I just say that I found this to be as ironic as all heck? "The well defined border satisfies my sense of order in the world." From a world class guy that doesn't let "borders" into the equation as he orchestrates the longest marathon swim in the known universe.
:ar!
Tired of same old swimming arm emerging from the water, #1 and #3. Worn-out visual meme.
Do like the sail. A tiny bit of rigging makes it a sail (rather than a sh*rk). It adds depth and perspective and adventure. Said choice undoubtedly influenced by my reading The Plover.
The words and fonts need a lot more attention to be both legible and integral part of design.
But overall, very nice! Could replace my Kingdom Swim attire!
I'd be interested in seeing what the designers could produce if asked just to be excellent graphic designers (which they are, yes?) and let loose, with a mild suggestion to avoid the old memes of, say, goggles or a stroking arm. A single wave, done just right and harmonized with lettering, might open up new ideas (for example).
Some of the variants posted today - which I recognize were created quickly in each case to illustrate a principle - don't say "Marathon Swimmers Federation" but "Marathon Federation" and "Swimmers."
This strikes me as a difficult assignment. Lots of words, not much space.
"I never met a shark I didn't like"
Molly Nance, Lincoln, Nebraska
I ended up going with both #2 and #3, and we tried to incorporate as much of the feedback from this thread as possible. Although I initially preferred #1, the refinement process did not go as well with #1's designer.
These are the pretty-much finalized designs. I think it may be possible to request a couple minor modifications before the final goods are delivered... so if anyone has any last-minute thoughts, please post them here ASAP, like in the next 12-15 hours.
...anything worth doing is worth overdoing.
We're all just carbon, water, starlight, oxygen and dreams
For those who are interested, I got an improved version of logo #2, with smaller initials and a larger full name:
But I think logo #1 is the main one we will be using.
Thanks again to everyone who provided constructive feedback.
PS I have the same problem with white shirts...
Stop me if you've heard this one...
A grasshopper walks into a bar...
https://elainekhowley.com/
@evmo said:
Having 2 logos is confusing. When a company develops a logo, it is w/ the intention of establishing its brand identity. http://www.entrepreneur.com/article/71902
I suggest choosing one and go w/ it. The dark colored shirt problem can be addressed w/ a contrasting color border.
I wouldn't say we have 2 logos. We have one logo (#1) with another one in the back pocket (#2). Perhaps I shouldn't have announced #2 publicly, but in the interest of transparency, I did. We're going with #1 for now. Maybe someday we'll find a use for the other one.
We're all just carbon, water, starlight, oxygen and dreams
The bold italic type gives a feeling of forward motion. The illustration conveys the feeling of being in open water, not a pool. The boat is a nice touch and confirms the scene is open water, but is probably not necessary.